Well, at least when you’re talking about merchandise.
Bad packaging can mean the difference between “wow, I love this store” or “are there monkeys running this place??” I’ve experienced it as a consumer as well, where you order a product and it shows up in a baggie or some other half-assed packaging and it does not do the product any favours.
I thought for a while about how I was going to package my accessories and jewelry. I had these neat little coffins printed out before, which are great for something that actually fits in them. I figured I’d bundle them with some pretty cellophane and that would be it. The issue is that most of the jewelry and accessories I make don’t fit in them – so I may just make bigger versions for figurines etc.
I’ve settled with black shiny heat seal zipper bags and some labels I’ve designed which are a lower key version of my logo.
Original logo here ^^
Packaging version ^^
I removed the colour because I’m printing these myself for now (I will eventually splurge and get them done professionally once I sell more stuff!).
I’m kind of proud of how this project is coming along. I needed the packaging to be affordable but also look nice. I’m thinking of also designing some bonus stickers to tuck into the bags but that will have to be when I have more cash to play with. Tonight I print and assemble it all, and finally get some organization of my stock underway.