The Package Matters.

Well, at least when you’re talking about merchandise.

Bad packaging can mean the difference between “wow, I love this store” or “are there monkeys running this place??” I’ve experienced it as a consumer as well, where you order a product and it shows up in a baggie or some other half-assed packaging and it does not do the product any favours.

I thought for a while about how I was going to package my accessories and jewelry. I had these neat little coffins printed out before, which are great for something that actually fits in them. I figured I’d bundle them with some pretty cellophane and that would be it. The issue is that most of the jewelry and accessories I make don’t fit in them – so I may just make bigger versions for figurines etc.

I’ve settled with black shiny heat seal zipper bags and some labels I’ve designed which are a lower key version of my logo.

Original logo here ^^

Packaging version ^^

I removed the colour because I’m printing these myself for now (I will eventually splurge and get them done professionally once I sell more stuff!).

I’m kind of proud of how this project is coming along. I needed the packaging to be affordable but also look nice. I’m thinking of also designing some bonus stickers to tuck into the bags but that will have to be when I have more cash to play with. Tonight I print and assemble it all, and finally get some organization of my stock underway.

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Slowly Getting There.

Having my own website/store is exciting. It’s also terrifying, and a lot of work when you don’t have someone like Etsy calculating everything for you. I’m pushing through, though. Trying hard to find time to promote my stuff (hardest part isn’t the promotion though, it’s finding time outside of a full time job to work on the art and accessories) is tricky.

It started with necklaces,  now some bat bows. I have started making hair flower clips as well, and have some earrings planned. I am going to delve into some soaps soon, ones made from natural ingredients with fun themes and scents. I also have some of my art for sale on there, and am planning to also add any future sculpture. In the end it will be a meshing of all of my hobbies (I hope).

I just finished another commission – the last of the ones I had piled up – and will now be able to find more time to focus on building stock. Also hoping to get out to some sort of show or two this summer, but we shall see what August brings.

For anyone curious enough to check out how the site is coming along so far – here is the link!

Velvet Embers – Accessories and Art for the Strange at Heart.

One Day at a Time!

So, for some time I’ve had a registered company and no time to build it because of everything from terrible hours at work to no money to build.  Both of these things are changing, my hours have been daytime hours for some time now – and I have slowly been building supplies for a while to get my business off the ground.

This week, I invested in a domain and website/store – need to get both of those designed soon because as it turns out, word of mouth is a really good tool for making sales.  Here I was thinking that the figurines I make might take some time to find buyers, instead I have had several commission requests.  First it was a couple of friends, now people who don’t even know me are showing interest.  I have to keep a day job of course, but it’s looking like I am going to have to possibly find part time work if I’m going to make a real go of this.

We shall see what happens when I finish the four I currently have on the table.  It looks like it might soon be five.

Three, Two, One, and… Go

Today I finally get my studio space set up the way I want to.  We have had the space to do this for some time, but we have not had the time for me to go up and organize my piles of art supplies I have now filled a dresser with.

This means I will now have a stationary place to go and create, and that I can walk away and not leave a giant mess in my living space (this keeps me from doing a lot of things, honestly).  I can set up my iPad and watch….okay, listen to Netflix while I sculpt, draw and paint.  It means I can finally start building up stock (I even have a baker’s shelf for that!) and have some things to sell on my store.

Most importantly, it means I can start making the ideas I have instead of thinking about how awesome they would be.  I can start making custom clothing for myself again as well, as this is my sewing space too.  This is a good weekend.

Store Planning

Over the next while I will be building up stock and while I’m doing this I am also going to design my store website.  I’m trying to decide if I am going to start my store here (since I’m already here), or go to another site for that.

I don’t want to do the Etsy thing, their fees add up fast and I feel like that’s going to make my products more expensive than I want them to be.  I looked into Shopify, it seemed to be a little pricier than what it seemed to be here.

I guess the question is, how much traffic do stores on WordPress get?  I’m curious, if anyone would like to offer a perspective.